Arts patronage at all-time low

Crain's Chicago Business reported this morning on the precipitous decline in performing-arts audiences (sub.req.) since March 2020:

Chicago arts and cultural organizations emerged from COVID-19 lockdowns, virtual performances and fully masked audiences to slow-to-return patrons, reduced ticket sales and scaled-backed productions. A decline in subscription rates, shockingly higher costs, and donations that haven't kept pace with inflation have thrown some arts organizations off balance and spiraled others into crisis.

Museums, music and dance venues have bounced back faster. Theaters struggled, perhaps, due to the expense and complexity of producing and staging plays.

One widespread explanation: People are still holed up at home in their pandemic pajamas binge-watching "The Bear" and "Ted Lasso." Or they're amusing themselves with YouTube videos. On the other hand, music fans will pay thousands to see a Taylor Swift extravaganza.

Even when audiences show up, they're buying tickets at the last minute. That makes for a white-knuckled ride for theater planners. And with theater-goers forgoing subscriptions, there's less money upfront as a cushion. In the long run, that could make planners less inclined to take a risk on a controversial or innovative work.

Between 2019 and 2022, average in-person attendance at performing arts events plunged 59% to 13,104, with theaters being the hardest hit, according to the DCASE study. "We were the first to close and the last to reopen," says PJ Powers, artistic director at TimeLine Theatre. "You can't just flip on the lights and you're back."

I've served as president of the Apollo Chorus of Chicago since September 2020. Let me tell you, it's bad. We're all suffering. I have meetings with venues that want the same amount we paid them (or more) in 2018, but we just don't have the audience. We're working on how to increase our funding, but until we get corporate sponsorship or major donations from people who love us, we have to go to smaller venues and perform works with smaller instrumentation. (Last spring, for example, we performed Rossini's Petite Messe Solennelle, whose orchestration includes two pianos and a harmonium.)

So. Anyone want to donate $50,000 to a nice non-profit chorus? We'll put your name top of the program.